The National Football League (NFL) is set to break new ground this season, making a historic debut in São Paulo, Brazil. For the first time, the NFL will bring its famed spectacle to the Corinthians Arena. In a matchup promising high-stakes action and cultural celebration, the Philadelphia Eagles will face off against the Green Bay Packers. Adding to the significance of the occasion, this game marks the NFL's first Friday game since 1970.
The event isn't just about the game; it promises to be a grand festival of culture and international camaraderie. The halftime show features Brazilian sensation Anitta, a global superstar whose impact on music and culture is undeniable. Growing up in Brazil deeply influenced Anitta's journey as an artist and a person, making this performance a personal milestone. "It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment," said Anitta.
Before the game kicks off, fans will be treated to performances by popular Brazilian artists Luísa Sonza and CAROLA, adding to the pregame fervor. The NFL has clearly made a conscious decision to immerse itself in the rhythm and dynamism of São Paulo's vibrant music scene. "With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene. We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance," said Tim Tubito, the NFL's Director of Event and Game Presentation.
The cultural exchange does not stop at music. The NFL has announced a unique collaboration with Anitta to create a fashion line that encapsulates her distinctive style. Set to launch on September 1, the NFL x Anitta line will be available exclusively at the NFL Shop. This fashion endeavor exemplifies the blend of athleticism, culture, and style, further cementing the relationship between the NFL and Brazilian audiences.
This game also commemorates a significant milestone in international relations. The event will celebrate 200 years of diplomatic relations between the United States and Brazilian militaries, highlighting the deep-rooted historical ties between the two nations.
As fans gear up for this unprecedented event, anticipation is building both locally and globally. The halftime performance featuring Anitta will be broadcast on the NFL's world feed and local Brazilian game broadcasts, ensuring fans worldwide can join in the celebration. The blend of top-tier football, vibrant musical performances, and rich cultural exchanges promises to create an unforgettable experience for all involved.
The NFL's foray into Brazil represents more than just an expansion of its geographical footprint; it is a celebration of cultural convergence and international camaraderie. This landmark event at the Corinthians Arena is set to be a vivid display of athletic excellence and cultural festivity, resonating with fans across the globe.