Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European bettor.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%. Moreover, 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
Optimove's report indicates that 84% of bettors plan to bet on Euro 2024, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
While there is significant interest in betting, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report provide a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. CRM marketing solutions like Optimove are increasingly crucial for personalizing the user experience and minimizing customer churn.
"Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players," notes the report. By leveraging data-driven insights, sportsbook operators can navigate the myriad preferences and behaviors of bettors more effectively.
In conclusion, the Optimove Insights report elucidates the various trends and preferences shaping the landscape of sports betting in Europe. As Euro 2024 approaches, sportsbooks that adapt to these insights will likely find greater success in capturing the attention and loyalty of bettors across the continent.